Read Section 1.2 ‘Scoping and defining entrepreneurship’ in Exploring Entrepreneurship: Practices and Perspectives (Blundel and Lockett, 2011, pp. 4–9) and make your own notes on the working definitions of ‘entrepreneurs’, ‘entrepreneurial activity’, ‘entrepreneurship’ and ‘enterprise’ that are offered in the text. Also spend a few minutes considering the different kinds of activity that might be described as entrepreneurial, based on the ways it is organised, the context in which it takes place and the goals that are pursued in its name.

Now watch ‘A successful jam-making business’ (duration: 05:53 minutes). It features 20-year-old Fraser Doherty from Edinburgh, who started making jam at home with his grandmother. As demand grew, he looked into the jam market and spotted a gap for a healthier brand which he successfully marketed to supermarket chains. His success with SuperJam has brought global media attention. Now he uses some of the profits to fund afternoon social events for local pensioners. Make your own notes in response to the following questions:

What do you see as distinctively entrepreneurial about Fraser as an individual?
What other factors do you see as significant in the success of his business?
Read Case 1.1 Helen Child: an entrepreneur looks back in Exploring Entrepreneurship: Practices and Perspectives (pp. 2–3). How does Fraser’s entrepreneurial experience compare to that of Helen? List the main similarities and differences (you may also wish to include a comparison with your own direct or indirect experiences).