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Entrepreneurship – How to Build from Ideas to Reality

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About Course

Are you looking to set up your own business? Are you wondering how to turn your ideas into reality?

Discover more about setting up and running your own business in this course, Entrepreneurship – from ideas to reality.

Using case studies, this course will take you through the decisions you will need to make when building a business: from generating initial ideas through to deciding what you will do and how you will establish your business and grow it. It will guide you through business models, funding options, business types and the influence of location and importantly assessment of your own skills, values and attitudes to risk. The course is focused on practical advice from real entrepreneurs, and will signpost you to where you can find additional support and how you can further develop your own capabilities.

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What Will You Learn?

  • After studying this course, you should be able to:
  • identify strengths of an entrepreneur and what support is needed to run a business
  • evaluate, develop and refine a business idea and create a business model
  • identify the gaps in resources and capabilities needed to grow a new business
  • create a plan to develop capability and make progress growing a business
  • create a pitch to gain support for development of a business.

Course Content

Session 1: Where do good ideas come from?

  • Introduction
  • Are you an entrepreneur?
  • What’s the big idea?
  • Invention, innovation and enterprise
  • Finding ideas or ideas finding you
  • Discovery skills
  • Learning about ideas
  • Ideas all around us
  • Solving problems and seeing opportunities
  • Design thinking
  • Framing
  • Learning from mistakes
  • Summary

Session 2: From idea to reality

Session 3: Creating value

Session 4: Customers and markets

Session 5: Defining and building the value proposition

Session 6: Aligning resources to opportunities

Session 7: Financing your business

Session 8: Bringing it all together – just start!

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