This session has focused on the alignment of resources and capabilities within your organisation. It has emphasised the idea that the way you align them is what makes you different, and this difference may be the difference that makes a difference!

In this session, you have:

• considered the external environment and how that impacts on your enterprise over time
• recognised your internal capabilities and resources, and how these need to be aligned to create competitive advantage
• recognised that to sustain your competitive advantage you need to remain aware of both the internal and external environments in relation to your enterprise
• identified what your key success factors are.

You have taken the insights you have about the market and about your value proposition, and considered the alignment of your resources and capabilities. Through this process you will have noted the areas where you will need to acquire resources and develop specific capabilities.

This session should help you to develop an understanding of what you need to do well, particularly thinking about how you align your resources to ensure this. Think through your partners, what you are good at, and what you might get others to do, and reflect on the key resources and capabilities you have and those you need to acquire.

This session has tended to focus on the intangible (‘know how’) and people, however, one of the key resources you will need is finance, and the next session will explore this in more detail.

You can now go to Session 7.